Big Fendi Launches “The Come Up” Studio Series

Enve

2026-01-14

Hip-hop culture just got another reason to tune in—Big Fendi has kicked off a new studio series called The Come Up, giving up-and-coming rappers a platform to shine and share their stories. The series follows Fendi’s legacy as a tastemaker and connector in the culture, bringing street energy and fresh voices into focus.

For those who’ve been paying attention, Big Fendi isn’t just another host. He’s a recognized figure from hip-hop’s DVD era, best known as the creator of The Come Up DVD—a staple in the 2000s that documented rising artists, exclusive interviews, music videos, and raw street footage that didn’t make it to mainstream channels. Over nearly 20 volumes, The Come Up DVD helped bring crews and artists from around the country to fans before social media democratized music discovery again, proving that street DVDs were far from dead and could still galvanize culture. Perhaps most notably, Fendi played a significant role in the early story of Nicki Minaj. Long before she became a global superstar, Big Fendi discovered her through a MySpace post and featured her music and visuals on The Come Up DVD series.